Founded in 2022, Adrenaline Alley was born out of a love for nature, the elements, and the thrill of wind and water sports. Nestled in the vibrant, multi-sport town of Raglan, we set out with a clear mission: to bring convenience and access to all the gear and expertise adventure-seekers could ever need, right here in the heart of New Zealand's outdoor playground.

At the helm is Morgan Coster, an all-around wind, sand, and water sports enthusiast whose passion fuels everything we do. Morgan’s dream was to create a space where people could discover, learn, and thrive in their froth for the sport, whether they’re seasoned pros or first-time explorers.

We pride ourselves on being more than just a sports shop. Adrenaline Alley is a hub for Raglan’s growing community of wind and water sports lovers. Our store offers the very best gear for every adventure, including premium equipment from Ozone (covering paraglide, kite, wing, and foil sports), Armstrong for wingfoil and hydrofoil enthusiasts, and Waydoo for cutting-edge efoils.

But we don’t stop at gear—we also run a school dedicated to teaching foil sports, including wingfoil, hydrofoil, and efoil. Our approachable and knowledgeable team is here to guide you every step of the way, making your journey into these thrilling sports as smooth and exciting as possible.

We believe in accessibility, friendly service, and sharing the stoke that comes with mastering the elements. Whether you’re here to grab the latest gear, sign up for lessons, or simply chat about your favorite wind conditions, Adrenaline Alley is your ultimate destination for adventure and froth.

Join us in Raglan and become part of our story. Let’s ride the wind, carve the waves, and chase the elements together!